Category Archives: Job creation

We Have A Great Hope


We have a great hope
that together
we can make a difference,
that one day we will see:

the promises of our faith,
the fruits of our labor,
and the results of our perseverance.

With churches reaching out to communities,
sharing the gospel and meeting the needs of
the poor and needy, we believe it is possible to have:

Neighborhood sanctuaries full,
integrated with people from all races
praising God together.

Streets that are safe to walk on,
without gangs or violence.

Families intact, so no spouse or
child will ever suffer from abuse.

Every student excelling, in good schools,
having an equal opportunity
to reach their fullest potential.

The elderly living in comfort and dignity,
in communities with neighbors
of all ages, races and income,
gladly loving each other.

Job readiness, retention and advancement for all people,
allowing families to earn the income they need.

Mixed income neighborhoods,
not displacing the poor, but living as equal.

Every person with enough to eat,
no more need for homeless shelters,
soup kitchens or begging on the streets.

Every family with access to the best medical care.

We have this hope because of the living God,
His Word and His Church.

A hope kept alive,
because we are the called ones
commanded to live a life of love.

But hope without obedience is despair
and faith without works is dead.

Therefore we will strive, one community at a time,
churches joining other churches
making a difference
house by house, street by street
fulfilling His great desire, that

“as you have done it to the least of these,
you have done it to me.”



For more information on how your church can get involved in reaching the community e-mail Ron Ovitt at and we will send you a copy of Close To The Heart of God. Also go to for helpful materials.

Do you want to know more about your Spiritual Gifts? CLICK HERE to download your free Spiritual Gifts Test and Workbook.



You Can Make A Difference As A Social Entrepreneur

Social Entrepreneurs
 There is a phrase used more and more in business magazines. It is called “social entrepreneurs”. In the non-profit arena, it is used one way, and in the business world, there is another meaning. The non-profit use of the term “social entrepreneur” is where a charitable organization learns how to apply entrepreneurism to their core competencies and create an income stream that will help support their charitable agenda. For example, a thrift store not only provides jobs and job training, it also helps defray part of the cost of a job-training program. A homeless shelter in Chicago has started a landscaping business that gives the men training and a job. It also brings in enough money to pay for the training and supervision of the program. More and more social agencies are creating companies large enough to support their whole ministry without any significant need for donations.   
 The more traditional use of the term “social entrepreneurism” is from the business world. It is regarding an entrepreneur or a company that uses its skills, resources and network to do social good. The entrepreneur interested in social causes wants to use his or her entrepreneurial skills and knowledge to help a charity. It is more than giving money. Because of his or her business savvy, he or she wants to be more “hands on” by consulting with the organization, networking, donating non-cash gifts, endorsing the charity and sometimes involvement in the governance of the organization. The combination of large donations and business acumen is bringing refreshing results to charities across the nation.
 I have done this. It seems each year I do pro-bono work on Boards or in creating fund raising plans for organizations. I have helped organizations do visioning, thereby recharging their ability to raise funds. In community development, an entrepreneur’s opportunity to do pro-bono work is even larger. There is  opportunity to help create businesses, build enterprise zones, employ people, help educate others in business and entrepreneursism,  and help build housing developments. For a Christian entrepreneur who wants to help spread the gospel by meeting the critical needs of others, does it get any better than this? To me, there is nothing more exciting than using my entrepreneurial gifts to help a local church reach out to those in need in their own community. This is the love of Christ in action.
 This is where we want to see the church involved. We want churches to encourage and partner with those in their congregation that are business people, entrepreneurs, managers or company owners. This is a chance to collaborate with volunteers from the congregation and do something significant in distressed neighborhoods.  The church can help nurture this new breed of Christian “venture philanthropists”, encouraging them to leverage with their donations in new and exciting ways. This is what I call Social-Driven Capitalism.
Social-Driven Capitalism
 There are new ways of making charitable contributions that seem to be more of a win-win for those that own or manage corporations. I call this new philanthropy “social-driven capitalism”.

Charity Event Cause Marketing
 “Cause marketing” is different than traditional business philanthropy that gives donations and receives some press and recognition. In cause marketing, like traditional philanthropy, a business also gives a donation. However, with cause marketing, the company uses a fine tuned marketing campaign taking advantage of the market exposure and the extra emotional linkage with the consumer to move product sales. Sponsorship of events was the first form of cause marketing. Sponsoring a charitable event was a real way that business could give to an non- profit organization and receive some marketing exposure in return. This took its cue from secular sponsorship where companies used marketing dollars to gain market exposure. The biggest example of this is NASCAR. The cars and driver uniforms are multicolored billboards of corporate sponsorship. Sporting events are very effective at using sponsorship as well. NIKE and Gatorade were companies that brought this sports sponsorship marketing to the forefront. 
  Today cause marketing has become a major form of fund raising for larger charities. Donations from companies can come in the form of a percent of the sales of the product, or the money given for a sponsorship at a fundraising event. Either way, the charity is getting a great donation and tremendous awareness of their organization. The business in return is marketing their product while building customer loyalty through the good will resulting from being seen as a philanthropist toward the cause.
 The organization that put “cause” promotional marketing and sponsorship in the charity world on the map was The Children’s Miracle Network. I was at World Relief doing a national cause-marketing project with coin banks in supermarkets, discount chains and convenient stores. I was able to see Children’s Miracle Network in action first hand as they approached the same stores I had coin banks in. In the years that followed, I witnessed the “cause marketing” industry grow into a moving force in philanthropy.
 Traditionally a cause-marketing “sponsor” would get good “press” and recognition. The grandfather of this approach is Jerry Lewis’s telethon. Children’s Miracle Network took it to the next level. They increased the “win” for the sponsoring company. They put together in-store campaigns with well coordinated advertising, point-of-purchase displays and couponing though newspaper circulars. This marketing combination would  dramatically move more product. As a result of increased sales it was easier and easier to find sponsors and stores that wanted to get involved. The Children’s Miracle Network model set a whole new standard in the industry. Today, rather than simply looking for charitable partners that can help them win over the affections of those who believe in the “cause”, sponsors want an increase in sales as a result of the campaign.


Does your company do something to make a difference? Respond to this post and we will collect them and put them into a PDF booklet for everyone to learn from.


Company-Based Cause Marketing
 Instead of looking for a charity-event or a cause-marketing campaign, some companies want to incorporate a cause into their company ethos. Perhaps the best known examples of a company using charitable causes as part of their marketing campaign are Ben and Jerry Ice Cream and The Body Shop. They were certainly among the first. Both companies let their customers know that part of the product sale would go to the causes that they were promoting. The difference between this and the Children’s Miracle Network is that the Children’s Miracle Network is perceived as being involved in an annual-event type of campaign, whereas Ben and Jerry and the Body Shop present their charitable causes all year long as part of their mission. So during Thanksgiving when customers bought their turkeys at the Children’s Miracle Network display in the front of a grocery store, part of the proceeds went to the CMN. However, anytime customers bought a hand lotion from the Body Shop, they were actually helping save the rainforest. There was no doubt in their mind.

For-Profit Companies for Charity (Venture Philanthropy)
 The next wave of charitable corporate giving has been popularized by Paul Newman and his “Newman’s Own” brand name products. Instead of a portion of sales going to the cause, the products were advertised as all of the profits going to charity! This is an example of a for-profit company that was created for a charitable reason. In the August 7, 2001 issue of USA Today there was an article called Ben & Jerry, Co-founder to Try ‘Venture Philanthropy’. The article featured three companies that were created to raise money for charitable causes. One was Newman’s Own. The article wrote:

 Actor Paul Newman was a pioneer of venture philanthropy. Newman’s Own, co-founded by Newman to peddle salad dressing, has grown into a food products behemoth.
 It also gives away its profits. The 19 year-old company, based in Westport, Conn., annually sells $100 million worth of popcorn, lemonade, ice cream and oil-and-vinegar dressing.
 It has donated $115 million for hunger relief, for medical research and to fund camps for seriously ill children.5
The USA Today article also featured Ben Cohen, of Ben and Jerry, getting involved in this same form of venture philanthropy. Ben Cohen’s goal is to buy companies in low-income neighborhoods. He then wants to raise wages and improve other employee benefits.
 In his first deal, Cohen used his Barred Rock Fund to buy Sun and Earth, a cleaning products maker, in partnership with a non-profit corporation. The article reported:

 The fund owns 80% of Sun and Earth with its partner. The remaining 20% was set aside for employees. Sun and Earth wages were raised as much as 23%. Employees will get company benefits for the first time. All profits will be used to buy other companies, which will be run the same way. Cohen also says that he is giving management advice.6
 Another company that the USA Today described was Pura Vida. John Sage, a former Microsoft executive, created Pura Vida, a coffee retail company in Seattle. Sage co-founded the company with a ministry helping poor children in Costa Rica where the coffee is exported.

 Like Cohen and other wealthy entrepreneurs, Sage, 40, wants to use capitalism for charitable good by leveraging his business skills. ‘I wasn’t content to sit on the sidelines and be a passive philanthropist,’ Sage says.

Pura Vida is Internet-based and has 17 employees and expects almost $1 million in revenue this year. All it’s profits will go to charity. So far it has given $200,000 to needy families in Costa Rica, a major coffee exporter, for food, clothing and medicine.7

This is an exciting new trend and one that we believe the church and its members should be involved. I have seen many sucessful Christian business people wonder what they could do with some of their profits. Some have worried whether riches would spoil their children, so they set up foundations that will help charities and allow their children to learn philanthropy. Though this has been very successful, I would like to see it raised to another level. Why not create a company for the Lord? Let the children participate by running it. This company could produce jobs in needy areas for those in the community, helping residents earn good living wages. Profits could be given back to community through its local schools, churches and agencies. Taxes could help build community infrastructure. Small businesses to support this new commerce would be an off shoot of this new local entrepreneurship. While the Christian entrepreneur helps with their company, the church could work in the community assisting social agencies, organizing construction and rehab projects, participating in mentoring programs and job training. There are sundry ways to help in the revitalization of the community.


This was taken for our booklet Compassionate Capitalist. CLICK HERE for your free download.

Who Is My Neighbor? – Helping those in need

Nehemiah, going to work in Jerusalem over 1000 miles away, begs the question that the expert in the Jewish law asked Jesus, “Who is my neighbor?” In the Biblical account found in Luke 10:25-37, an expert in the law asked Jesus how he could inherit eternal life. In reply Jesus asked him what the law said. The man quickly quoted the Old Testament:

Love the Lord your God with all your heart and with all your soul and with all your strength and with all your mind and love your neighbor as you love yourself.

  Jesus told him that he was correct and that he should go and do it. But the person, no doubt being embarrassed, asked Jesus, “Who is my neighbor?” This caused Jesus to respond with an amazing story of compassion. Jesus told the story of the Good Samaritan.
 The road to Jericho was well known by Jesus and the people he talked to. Jericho was about sixteen miles or a five-hour walk from Jerusalem. It was at the bottom of the foothills, part of a water route of which Jerusalem was the center. Going down a mountainside meant that the trail would have switchbacks with plenty of places that thieves could ambush someone.  It was this road that Jesus used to illustrate a person being robbed and left to die.
 Jesus chose a Samaritan to be the person that met the hurt person’s need. A feud between Jews and Samaritans had been going on for centuries. It was the Samaritans that tried to stop the rebuilding of the Temple during Zerubbabel’s governorship and an army of Samaritans that likewise tried to stop Nehemiah from rebuilding Jerusalem. When Jesus spoke this parable, centuries later, there was still friction between the Jews and Samaritans. In fact in Luke 9:51, just one chapter before Jesus tells the parable, the Samaritans did not welcome Jesus to their village. Jesus sent people ahead to get things ready for Him but the passage says:

The people there did not welcome him there, because he was heading for Jerusalem. When the disciples James and John saw this, they asked, ‘Lord do you want us to call fire down from Heaven to destroy them?’ But Jesus turned and rebuked them and they went to another village.

  What then is our conclusion? If Jesus was deliberate in answering the question from the expert of the Law, could it be that Jesus was saying that even four or five hours away, if I come across someone in need, and even if that person is someone who has a different background than I do, that he or she is my neighbor?
 What would Jesus say to those of us from local churches that have resources and yet only forty-five minutes away from our pews, there are neighboring congregations with many needs? Perhaps in that location the people are different ethnically, perhaps the way the people worship is a little different than the way we do. Jesus is saying that this should not matter. We are called by God to help those in need, just as much as Nehemiah was called to help Jerusalem; just as much as the compassionate Samaritan felt called to assist one ambushed on the road to Jericho.
 Jesus was dead earnest when in Luke 10:36-37, He asked the expert in the law:

 Which of these three do you think was a neighbor to the man who fell into the hands of the robbers?

The answer is convicting:

 The expert in the law replied, ‘The one who had mercy on him.’

  Jesus’ response is a mandate that we too must hear. Jesus said:

  Go and do likewise.

Your Church Can Help Create Life Sustaining Jobs

Churches Can Help With Job Training, Local Commerce, and Micro-Enterprise
A community will not survive if its people cannot work. Neighborhood job training, commerce and micro-enterprising are vital to stimulate economic growth. For many an automobile is not an option. Besides the initial cost of buying a car, one has to have insurance, pay for repairs and gas and in the cities there are exorbitant parking expenses. At the same time, many neighborhoods are not convenient to mass transit. By creating jobs near people’s homes or work that can be done from their home, the hindrance of transportation can be overcome. An advantage to providing jobs in the neighborhood is that it keeps money circulating in the neighborhood. Bob Lupton, in his book Return Flight, gives an illustration of this concept.

A young man enters our Family Store. He heads straight for the rack where men’s used shirts are merchandised. In a few minutes he brings a warm wool shirt to the cash register and presents a dollar to the cashier. A transaction occurs. He slips on the shirt and walks out into the crisp morning air, quite unaware of the chain reaction he has just set off.
 Keep your eye on the dollar that has just been exchanged. It will soon be removed from the cash register, deposited in the bank as reissued as part of a paycheck to Betty, a management trainee in the store. Follow it as it is carried to the Home Resource Center, where Betty exchanges it for a used crib for her new grandson. Into another cash register and out again – this time in a paycheck to Lonnie, who is learning retail operations at the center. On to Park Pointe Community Grocery (our nonprofit food store), where Lonnie purchases a supply of groceries. It turns over again. Another paycheck. Untrell takes it home to assist his mother to make her house payment on an interest-free loan for the home a suburban church has built for them. Their payment will help purchase a piece of land to build another home for another family in the community.
 A dollar–a simple medium of exchange. Passing through the hands of four, five, six or more people in the same inner-city community. And with every transaction comes a flicker of new economic life A dollar has turned, and in one community the powerless have made choices, the jobless have worked, the ill-housed have become homeowners. The creative force of exchange rightly done causes a cumulative economic rise that enhances the entire community.
 Consider another scenario. The same young man on a cold January morning is given a warm wool shirt. The donor is compassionate, but there is no exchange. It is a single, one-way gift. No creative economic spark to benefit others in the community. End of scenario. 

 Neighborhood businesses provide income to those living in the neighborhood. These people, via their purchases, support the local shops. The process is cyclical, and can work to the entire neighborhood’s betterment. Many of the suburbs work in this fashion. How many of us, when we were old enough, worked at stores in our community? How many of us have encouraged our children to do the same? Many teenagers and single, working mothers need only travel to the nearest shopping center or local business for employment.
 Pastor Jim Holley of Little Rock Baptist Church in Detroit had nothing but blight surrounding his church property. Highland Park has been very depressed with abandoned buildings, boarded up store fronts and distraught neighborhoods. Instead of becoming discouraged he saw an opportunity to make a difference.  Pastor Holley had a dream to rebuild the area and help the people of his church at the same time.  He wanted to improve the financial health of the people in his church and at the same time make the neighborhood more appealing to middle income families.
 The first thing Little Rock Baptist Church did was to start a for-profit business to raise money for a foundation. The second was to start an investment club for people in the church. The profit-making company, Country Preacher Foods, distributes food and paper products. In 2002 it grossed $5,000,000. The profit goes toward college scholarships. The investment club receives $100 a month from each member, and since 1998 has invested in the stock market. In 2001 they thought they could outperform the market by starting their own business opportunities. They invested in a strip mall and are in negotiation for a second one. They partnered with a development company and now the strip mall has China One Chinese Food, Domino Pizza, Dollars Days and Subway owned by the members. This helps create jobs for people in the church and neighborhood, gives people places to shop and eat in their own neighborhood, and makes the whole area more appealing to other potential businesses. They are also building homes valued at $120,000 – $150,000. This will produce mixed-income housing and hopefully ignite more market-value homes and commerce into the community. The Detroit News quoted Rev. Holley on his philosophy of building this shopping center. He said in the September 19, 2001 issue, “Churches will build a $20,000,000 facility to worship in one day a week, when you can take that money and create an industry six days a week.” 
 Clearly, many neighborhoods are without community shopping and business districts. In these situations, micro enterprising will give people a chance to work near home and keep money in the neighborhood.
 Some people consider job training and microeconomics as a non-spiritual issue. Viv Grigg, in his classic book Companion to the Poor, challenges this kind of thinking.

I skipped over a mud puddle and saw Aling Cynthia was just ahead of me. I shouted out to her, ‘Where are you going?’
 To work! And You?’ she replied.
 ‘The Doctor’, I said showing her my rash on my hands and feet that developed from bacteria in the polluted pump water. We walked and talked.
 ‘You know, Viv, you have no real problems,’ she said. ‘You have enough to live on,’ she continued. Since Mang Mario, her second husband, had a heart attack, everything has gone wrong.
 ‘You know how happy I used to be. Now I do not smile. For one year now, life has been so hard.’
 I remembered Aling Cynthia as the enthusiastic member of a Bible study group a year before.
 ‘If only there was work,’ I said sadly.
 We walked in the silence of sympathy. She knew that I knew she would be forced to go to prostitution to feed her three children.
 ‘Yes,’ she said. ‘For one year now I have searched, but there are no jobs.’
 As I listened, I felt as if my heart was falling apart. I thought back to a conversation with a young man in a church back home, who had asked, ‘Is it true you can just pray and God will provide jobs for people?’ I had answered, ‘Yes, I can pray and God will answer. His answer is you. You are to sell all your excess things, work hard and make enough money to give to developing work for these poor!’
 ‘Oh Cynthia,’ I said, ‘I will do all I can. You pray for me, too, that I can find some men who will set up industries here in the squatter areas. It is so hard.’

 After this introduction Viv Grigg gives a stirring appeal for help.

There is a drum-beat beating in my head day after day, a beat that impels me forward into long hours of discipline and constant work. It is the cry of those saved from their sins, only to be entangled again by that same sin – by the tentacles of their poverty, drawing them down, down, down till they are totally lost to this earth.
 We must work and direct our undivided energy and unflagging zeal to provide economic stability for these, our brothers and sisters in Christ. We must avoid being so busy working among the slum people that we forget to deal with the problems of the slums themselves.
 The biblical response to poverty caused by sin is to preach the gospel to the  sinner, but the Biblical response to sin caused by poverty is to destroy the curse of poverty.

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